Bodog’s Founder & CEO, Calvin Ayre, appears as the subject of the cover story in the latest issue of Canadian Business, Canada’s leading magazine for commerce leaders, entrepreneurs and innovators.

"This feature article in Canadian Business is good for Bodog and good for our industry," Mr. Ayre says. "Being open and transparent with the media sets a strong example for the online gaming industry, and serves as another tool to educate and inform our players about our company."

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Mr. Ayre, a resident of Costa Rica, sat down with John Gray of Canadian Business in late September for a three-hour interview at the Bodog-owned Quay lounge in Vancouver, British Columbia. The interview marks the first time an online gaming CEO has been featured on the cover of a mainstream business publication in North America.

In this extensive and revealing article, the billionaire philanthropist and industry leader talks about everything from his humble beginnings to his secrets and successes.

Of particular interest to Mr. Gray is Bodog’s effective approach to branding. The magazine writes: When it comes to getting attention for your brand, Ayre knows using celebrities is a sure bet… While hitching your brand to a celebrity star may be old hat in most industries, in the online gaming world it is revolutionary.

Mr. Ayre is currently in London attending the eGaming Review Industry Awards – an annual event hosted by the influential eGaming Review magazine to recognize the world’s online gaming movers and shakers. Bodog is up for five awards, including Operator of the Year.