by Doc's Sports - 09/30/2005
Nine Sportsbook and Casino has offered Kate Moss a deal valued at 5 million dollars. Listed below are the list of terms to this offer as well as a Q&A between Doc's very own Jeremy Martin and Jimmy Mason, a representative from Nine.
Jack Abrams, Nine.com spokesperson, said: "We at Nine believe in second chances. The fashion industry is extremely hypocritical; they perpetuate the ideal that all models must be stick thin in order to be successful, yet they act appalled when these pressured models go to extraordinary means to maintain this image. There's a better way and we'll help Ms. Moss find it"
Q: What would having a celebrity endorsement like Kate Moss do for the Nine.com brand?
A: Many offshore sportsbooks are turning to celebrity spokespeople. The industry has come a long way and having a celebrity attach themselves to your brand lends legitimacy to both the brand as well as the industry. On top of that our players have made no secret that they like to see beautiful women at our events and on our website, so as you can see Kate Moss would be a great fit for Nine.com in many ways.
Q: You were featured on a New York news segment, has that publicity translated into increased traffic or signups?
A: Absolutely yes! Our website visits are up 20% from the highest volume day we ever had previous to this offer. Our signups are up 15% over the same time frame from last month also. We have been featured in well over 100 print and television pieces and have done close to 100 radio interviews. It's great when we are featured in the mainstream media because it really adds legitimacy to what we do. When the NYC evening news is mentioning us and showing our website to their viewers it helps make the viewers understand that Nine.com is a multi-international, multi-million dollar corporation and that their money is safe with us. We're not the bartender at your corner pub.
Q: Have you heard anything from Kate Moss' reps? Any timetable on this?
A: Kate Moss' agent has neither officially rejected nor accepted the offer. There are some conditions of the contract we are still trying to iron out with the Moss camp.
Q: Is the money you are offering Moss on par with most celebrity endorsements in the industry?
A: Based on our knowledge, this offer is above average monetarily.
Q Anything else noteworthy?
A: If Kate Moss rejects our offer, we are in currently in negotiations with several other A-List celebrities to work with Nine.com as spokespeople.
The Terms (source www.gambling911.com )
Here are the list of conditions faxed to her London Agent:
1) Nine.com will cover the costs of a residential drug rehabilitation center of her choice. Nine.com shall be permitted to announce their financing to the international media. This will include a 12-step program.
2) Upon completion of drug rehabilitation, Ms. Moss will report - within one month - to our corporate retreat in Escazu, Costa Rica where she will live resort-style for two months. During this time, she will be monitored by physicians, and permitted to travel freely. The ultimate purpose of this retreat will be for her to learn about Nine.com and become a professional spokesperson.
3) Ms. Moss will be the center of the Nine.com anti-drug campaign aimed at high school and college students. Her name and image will appear on all materials.
4) Ms. Moss will appear at a predetermined number of Nine.com VIP events.
5) Nine.com will sponsor Ms. Moss' participation in celebrity poker & blackjack tournaments and will wear apparel with the Nine.com logo.
6) Ms. Moss will tape a video welcome to the Nine.com website.
7) Ms. Moss will participate in a predetermined number of live chats with Nine.com VIP members.
They are currently awaiting her reply.
Moss, who reportedly checked into The Meadows Clinic in Arizona according to British news reports, issued an apology last week, taking "full responsibility for my actions." Nine has gotten a lot of exposure off the Kate Moss cocaine incident and a 5 million dollar offer to Kate --- Well? Not bad….
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