At many sports betting shops on the Internet, customers are treated as merely an account number instead of a real live human being. Betcom, one of Doc's Sports newest recommended sportsbooks, however, takes a much more personal approach. The well-respected book offers players a VIP Host Program in which each VIP customer gets his or her own customer service rep that handles every aspect of the customer's betting account. This company also hosts many events throughout the world each year in which they invite their customers to meet the staff and party it up at some of the most exciting venues imaginable.

With Betcom's VIP Host Program, customers get their own VIP host just like the big players in Las Vegas get at the mega resorts. Hosts all speak English as their first language and they all know their customers by name. This is one of the most unique programs in the entire sports betting industry and it proves that Betcom sportsbook is unmatched in the area of customer service. This sportsbook is a must for anyone who enjoys placing wagers via the Internet and wants a worry-free and easy experience.

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"At other books you are going to get whatever customer service rep answers the phone that day," said Jimmy Mason, company spokesman. "Our VIP hosts handle everything you need - whether it's information on deposits or withdrawals, reminders of upcoming events or current promotions. That VIP host is attached to (the customer) and (they) never have to call in and get bounced around to different clerks. It's really a personal touch and our customers appreciate it.

"In this business it is so much cheaper to retain a customer by being a quality company in the first place than it is to secure a new customer. Our retention rate is very impressive."

The industry has been abuzz about Betcom's Super Bowl party, which was held at the Whiskey Bar at Green Valley Ranch in Las Vegas earlier this year. Customers were able to meet the Betcom staff; mingle with celebrities and the Betcom Girls; and enjoy food, drink and the game on the sportsbook's dollar. Future customer appreciation events include a Costa Rica deep sea fishing trip, a trip to the World Series, and get-togethers at NFL and college football games for the upcoming season, to name just a few. Betcom sportsbook invites anywhere from 10 to 100 customers to each event. And the invites are not just for the high rollers.

"We are hosting parties year around now," said Mason. "The idea is 'we will be in your area at some point.' You can come down and meet us face-to-face, have a couple of drinks, have some food and watch the game together. It's just part of what we do to make the customer feel like part of the Betcom community."

Betcom sportsbook has been in business since 1997 and has since become one of the biggest names in online sports betting. The company moved to Costa Rica in 2000 to take advantage of the highly-educated work force and sportsbook-friendly infrastructure the Central American country offers.

In the extremely competitive sportsbook market, betting sites must offer the customer many options. No other shop in the industry can compete with Betcom in terms of variety, according to Mason.

The book offers as many or more entertainment props than anyone in the world and its sports betting options are unmatched. Betcom sportsbook has garnered plenty of worldwide mainstream press because of some of its unique betting offerings.

"Gambling is supposed to be fun, so what we sell is entertainment," commented Mason. "We are very concentrated on the entertainment factor. We are famous for our entertainment, political and financial props. We cater to players who like to bet the smaller sports. We really pride ourselves on putting out a huge variety of wagering options. We are an industry leader because of our variety."

In fact, you would be hard pressed to find the sheer magnitude of wagering options that can be found at Betcom anywhere else on the Internet. If there is something a customer is interested in betting that the company does not offer, management will do its best to get it on the board.

Since the key to success in sports betting is shopping for the best number, Betcom sportsbook is a must for any serious player. Their head bookmaker, Rick, is old-fashioned in the sense that he moves his numbers according to his book's action instead of what the rest of the industry is doing. Most major books track the Don Best odds service and when one book moves a number most of the other books in the industry that follow the service usually move as well.

"Rick is a true bookmaker," said Mason. "What you see so much these days is when one respected shop moves a number, the whole Don Best screen lights up and everybody moves. Probably more than 50 percent of the time they are moving on air. Rick moves off our action only. Sometimes (the customer) can find ½ point or a full point lower on favorites but more often than not (they) will find value on the underdogs."

Betcom sportsbook offers customers every advantage they need in order to secure a profit. Their site contains an interactive statistics section that includes matchups, against the spread standings, offensive/defensive grids and anything else a sports bettor would need to beat the house.

"The reason we offer these is two-fold," said Mason. "One, our players asked for them. They said it was inconvenient to surf 10 different sites on the Internet looking for info and to crunch their numbers. Then coming all the way back to square one with us to make the bet. I have had people say they have two or three different sportsbook accounts and they say they will come back to our site to use our handicapping info even when their account is dry here.

"Two, we want to give the players every possible advantage to stay afloat. That is part of our company philosophy. We are not looking to blow a player out in his first week or first month. Our goal is to create clients for life by giving them every option and opportunity to keep their heads above water. They appreciate that and that's why they stay with us."

Along with a 20 percent signup bonus for new customers, Betcom sportsbook offers some of the best promotions in the industry. Every day the oddsmakers pick one game that they offer to all customers juice free. Tuesdays are nickel juice days as players lay -105 on all basketball and football wagers. On Fridays bettors get a free ½ point on all their football and basketball bets (some restrictions apply). The book also offers a no-juice game of the day in baseball which that can be applied to parlays. And on top of all these great promos, Betcom gives players back 10 percent of their net losses at the end of the year.

Customers can rest assured that Betcom is one of the safest books on the Internet at which to wager with. The company has never had a single "no-pay" in its eight years in business. In fact, last year a player won nearly half a million dollars on an MLB streak and that player was paid in full. And the player is still a valued customer.