Caesars Sportsbook Continues to Expand Market Presence in Louisiana
As Louisiana continues to work through the regulatory process to launch legal sports betting in most of the state, Caesars Entertainment is pulling out all the stops to build its market presence ahead of going live.
The Reno-based gaming and entertainment giant already has a strong casino gaming-presence in the state, highlighted by Harrah’s New Orleans Hotel & Casino. This land-based casino venue first opened in the Big Easy back in 1999.
More recently, a favorable November voter referendum in 2020 cleared the way for legal sportsbooks in most of the state’s 64 parishes. Since that point, state lawmakers and gaming regulators have worked diligently through the process to go live with both retail and online sports betting.
The original target date for launch was Sept. 9 to coincide with the start of the new season of football in the NFL. Due to various delays in the regulatory phase of the legalization process, a new target to go live is later this fall.
These delays have not stopped Caesars Entertainment from formulating a trio of high-dollar deals to bolster its marketing presence for Caesars Sportsbook. This is also part of the rebranding effort behind William Hill.
Caesars closed on its $3.7 billion-dollar deal to buy the famous UK-based sportsbook earlier in the year. As part of those plans, William Hill is being rebranded as Caesars Sportsbooks in the US while its European assets are being sold to another UK sports betting giant, 888 Holdings.
The first big sponsorship deal for Caesars was acquiring the naming rights for the Louisiana Superdome. Mercedes-Benz decided to give up those rights following a 10-year run.
The Caesars Superdome will be making its debut this NFL season with the New Orleans Saints hosting the New York Giants on Oct. 3. The Saints original home opener against Green Bay on Sept. 12 had to be moved to Jacksonville because of Hurricane Ida.
Caesars entered into a 20-year deal as the naming sponsor at a price tag of $138 million. Much of that money will be used to further renovate the stadium in preparation for hosting the Super Bowl in 2025.
The Saints will be a huge draw for in-state NFL bettors and Caesars is well positioned to capture a sizable share of that action.
To address legal betting on college sports in Louisiana, the gaming company came to terms on a sponsorship agreement with the LSU Tigers. Under the terms of this strategic partnership, Caesars Sportsbook will become the “exclusive gaming and sportsbook partner” of Louisiana State University.
While there are no provisions in the deal for a retail sportsbook at any LSU sporting venues, Caesars will be able to create a strong branding presence at all the various facilities. This includes LSU Tigers Stadium for football and Pete Maravich Assembly Center has the home court for the school’s basketball team.
There are a total of 21 LSU athletic teams that will have Caesars’ branding at their home venues.
To seal the connection with New Orleans as the state’s biggest city, Caesars Entertainment recently announced a strategic partnership with NOLA.com. Through Caesars Sportsbook, the company will be the exclusive betting and odds provider for that popular media property.
Live odds and betting lines from Caesars will be integrated into the site’s content. There will also be a weekly prop bet option that is exclusive to Bet.NOLA.com readers. Live events from Harrah’s New Orleans will be used to promote this partnership.
As part of this new agreement, Caesars Sportsbook will also partner with The Advocate and Times-Picayune as popular print publications in the New Orleans’ area.
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