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Super Bowl Betting Money Management: Tips and Expert Advice

by Spencer Toth - 1/29/2025

Super Bowl betting money management Xavier Worthy Kansas City Chiefs

There is no doubt about the king of the sports betting world, as the Super Bowl is set to smash the previous single-event betting record it set last season. In 2022, the Super Bowl got $8 billion dollars of action, and in 2023 that number climbed to $16 billion dollars. Last year, the big game accumulated nearly triple the 2022 record, with $23.1 billion dollars wagered. To put that number into perspective, that is $70 wagered per American citizen. That includes men, women, babies, and the 150 million people who didn’t even tune into the 2024 Super Bowl. It can be easy to get lost among the thousands of betting props for this year’s Super Bowl, and managing your money is essential in sports betting. There will be hundreds of advertisements, the betting lines will be talked about on the broadcast, and you can make more wagers than ever on this big game. If you have been tailing Doc’s Sports this season, there is no doubt you have built a sizable bankroll during the NFL season and playoffs. While the Chiefs vs Eagles is certainly a massive showdown, it is still just one of 285 NFL games played this year.

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The countless betting options from the standard over/unders to what color Gatorade will be poured on the winning head coach can tempt sports bettors around the world into throwing their hard-earned winnings away during the Super Bowl. Not only is it impossible to rationally predict what color Gatorade will be used, but these props often have increased juice for the sportsbooks. Rather than the usual 10% cut, sportsbooks sense the opportunity to make a killing on the largest sporting event of the year and will increase their margins to 20% or even 25% this month. While this can certainly be overwhelming, that doesn’t mean you shouldn’t bet on the most exciting NFL game of the season. However, throwing darts at random props is not the best course of action, and there are a few tips you can follow to effectively manage your bankroll when Sunday inevitably rolls around.

Don’t Change your Unit Sizing:

Stick to a consistent unit size is a strategy all successful sports bettors implement regularly. One unit is equivalent to 1% of your overall bankroll and should be adjusted only on rare occasions. If you have an overall sports betting bankroll of $1,000, each unit is equivalent to a $10 bet. Even if you win a few bets and now have $1,100 in your account, it is crucial to stay consistent at $10 per unit rather than increasing it after a hot streak. The same principle applies to larger sports bettors. If you have a $100,000 bankroll, each unit is equivalent to a $1,000 bet. Whether you are betting a few dollars on the cost of a down payment, sticking to a standard unit size is the best way to lock in profits and avoid chasing losses.

At Doc’s Sports, we use a 1 to 8 Unit scale. This has been proven to mitigate losses and increase profits for the last 54 years. Most bets will fall into the 1 to 4 unit category. This is a standard wager size for the best sports bettors in the world and is one that anyone can easily implement. However, if there is a prop that just cannot be ignored, you can elevate your unit allocation into the 5 to 8 unit range. Under no circumstances should you ever place a bet over 8 units, especially on the Super Bowl. This is still just one football game. And while the number of bets will likely increase for most bettors, it is never the time to risk a high percentage of your bankroll on any one wager.

Avoid Live Betting:

One of the biggest traps casual bettors fall into is placing live bets. Since the introduction of mobile sports betting, it has never been easier to follow the momentum and place bets while the game is going on. Not only do these props have higher juice, but the sportsbooks are often very efficient at setting accurate prices. It may seem like the team with momentum will carry on dominating the game. However, with thousands of previous games used to set lines, sportsbooks don’t dangle exceptional prices very often. Do your research, make your bets, and sit back and watch what unfolds. You can even go as far as to use the responsible gambling features on your app to disable betting during the duration of the Super Bowl. While this may seem drastic, it may be hard to control your bets once the drinks get flowing, and the energy levels increase at your Super Bowl party. Not only will this make your Super Bowl experience more enjoyable, but it will also increase the likelihood you walk away with a profit on Sunday night.

Stick to Football:

Tossing a few dollars on the coin toss is no big deal. However, if any noticeable percentage of your sports bets are on gimmick props like these, you are unlikely to turn a profit. Regardless of what you see online, there is no way to accurately predict the flip of a coin or many of these other props. It is easy to forget sportsbooks are businesses, and they aren’t offering props like these out of the kindness of their hearts. These can be some of their biggest moneymakers for the Super Bowl, and this is not the time to sway away from the strategies that have made you money this NFL season.

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