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WAGs of the NBA 2025 – How Do They Leverage Their Socials?

In the modern NBA era, WAGs have evolved into public figures with influence that often rivals the athletes themselves. No longer defined solely by their relationships, many build thriving careers in entertainment, fashion, business, and digital media. Today’s NBA WAGs operate as entrepreneurs, creators, and celebrities in their own right.

Key Takeaways

  • Megan Thee Stallion dominates both Instagram and TikTok for NBA WAGs, having the most followers on both platforms with 32.7M and 16.6M respectively.
  • TikTok is a less lucrative platform for many NBA WAGs, with over half of them not even having an account.

Social Media Reach & Potential Earnings

The table below compares the social media followings and estimated earnings per sponsored post for leading NBA WAGs across Instagram and TikTok.

Top 10 NBA WAGs by Social Media Earning Power

  1. Megan Thee Stallion – Klay Thompson

    A global hip-hop powerhouse with one of the largest reaches on this list, Megan’s platform sits in its own stratosphere. Her potential earnings hit about $119,855, driven by celebrity-level engagement and a mainstream audience that brands aggressively target.

  2. Jordyn Woods – Karl-Anthony Towns

    Woods is a model, entrepreneur, and long-standing social figure whose brand thrives beyond the sports world. Her relationship with Towns added NBA visibility, but her commercial value stands firmly on its own. She pulls in roughly $34,205, placing her in a strong second place.

  3. Winnie Harlow – Kyle Kuzma

    An international supermodel and beauty ambassador, Harlow’s influence spans fashion, luxury, and global pop culture. Her connection with Kuzma brings in cross-audience appeal, helping drive her estimated $28,435 in potential earnings.

  4. GloRilla – Brandon Ingram

    A breakout music star with a huge Gen-Z following, GloRilla’s momentum is fast and loud. Her fanbase engages heavily, pushing her estimated earnings to $26,015.

  5. Draya Michele – Jalen Green

    Draya is a long-standing entertainment and fashion figure, known from “Basketball Wives” and her own fashion ventures. Her engagement stays unusually strong, producing an estimated $24,850.

  6. Coco Jones – Donovan Mitchell

    Jones’ recent music and acting surge has built her a strong, loyal audience. Her relationship with Mitchell adds an NBA crossover boost. She sits at approximately $22,049, driven by her rising entertainment profile.

  7. Ayesha Curry – Stephen Curry

    One of the most recognizable names adjacent to the NBA, Ayesha has her own media and lifestyle empire—cookbooks, restaurants, brand deals, and TV. Her potential earnings hit about $20,772.50, powered by a highly engaged family-lifestyle audience.

  8. Katya Elise Henry – Tyler Herro

    A major fitness and lifestyle influencer, Henry built her platform through workouts, wellness, and lifestyle branding. Her engagement is strong enough to generate $20,133.50, keeping her among the top earners.

  9. Ella Mai – Jayson Tatum

    A Grammy-winning R&B artist with a steady, loyal audience, Ella Mai’s platform thrives on authenticity and slow-burn engagement. Her relationship with Tatum keeps her in NBA headlines. Estimated earnings land at $15,585.

  10. Ana Montana – LaMelo Ball

    A long-time model and influencer, Ana Montana remains a recognizable figure across fashion and social media. Her connection to LaMelo Ball brings additional NBA visibility. She averages about $9,057.50.

Methodology

Source: Instagram, TikTok, Instagram Money Calculator, TikTok Money Calculator

NBA WAGs Instagrams dataset: Google Sheets – NBA WAGs Instagrams

Cleaning and Standardization: We standardized categories into total follower counts for Instagram and TikTok, taken from public accounts owned by the WAGs. We utilized the Instagram Money Calculator and TikTok Money Calculator to determine the average potential earnings based on the lowest and highest range from their engagement. The latest six posts on Instagram and the latest ten posts on TikTok were used in the calculators to determine recent engagement.

Limitations: The calculators may not be completely accurate to the post earnings. The calculator does not take into account any signing bonuses, sponsorships, or shared posts.

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