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Which NFL Teams Deliver the Most Value for the Fans?

A new report by Doc’s Sports explores which NFL franchises deliver the value for the fan. Focusing exclusively on two transparent metrics, the Fan Value Index (FVI) and the Fan-to-Franchise Value Gap (FFVG), we measure how much winning-and-scoring fans get for what they pay, and how that value stacks up against the scale of each team’s brand. Together, they show where on-field results truly justify the price of admission.

Key Takeaways

  • Baltimore leads the fan value index, driven by a 0.706 win percentage, 65 TDs, and one of the lowest average ticket prices at $112.11.
  • New York Giants are most overvalued by Fan-to-Franchise Value Gap, reflecting a $10.1B valuation against a very low fan value index.
  • The Dallas Cowboys are the NFL’s most valuable franchise at $13.0B with premium pricing power. On-field results in 2024 were below average at 7–10 (win pct 0.412).

Fan Value Index

The Fan Value Index captures how much on-field performance fans get for every dollar they spend on tickets. It blends winning and scoring, then scales it by the average ticket price, so higher FVI means better “bang for the ticket buck.” In our data, teams that pair strong records and robust touchdown totals with accessible pricing rise to the top.

Fan-to-Franchise Value Gap

FFVG shows how a team’s brand size compares to the value fans get on the field. It’s calculated as valuation in billions divided by FVI. Rank 1 means most overvalued, so a higher FFVG signals more franchise value for each unit of fan value delivered. A lower FFVG means fans are getting more on‑field value than the brand’s price tag would suggest. Read FFVG alongside FVI to see not just who offers great value, but how that value stacks up against the team’s brand size.

By centering the analysis on FVI and FFVG, we cut through noise and answer two simple questions: who delivers the most wins-and-TDs per dollar, and which franchises justify their brand size with on-field value. Baltimore offers the strongest value per ticket, while New York Giants and Cleveland Browns top the overvalued list when you compare brand size to fan value delivered.

Methodology

Results draw from standardized comparisons across valuation, performance, and pricing variables to determine which teams stand out jointly on both axes.

Sources

  • Standings & Performance: NFL.com — 2024 Regular Season Standings
  • Ticket Pricing: Sportscasting — NFL Average Ticket Prices 2025
  • Team Valuations: Forbes — The NFL's Most Valuable Teams 2025

Fan Value Index (FVI)

Formula: (Win % × TDs) ÷ Avg Ticket Price

What it shows: Which teams give fans the most performance per dollar spent.

High = fans get more wins + touchdowns for their ticket price.

Fan-to-Franchise Value Gap (FFVG)

Formula: Team Valuation ÷ FVI

What it shows: How much franchise value fans “pay for” in performance.

High = Overvalued from a fan standpoint; Low = Fans get elite performance at a relative bargain.

Notes

Single-season performance can be noisy; valuation reflects long-term brand, market, and stadium economics. Composite scores identify standout teams relative to others in this dataset. Ticket price reflects market demand and can be influenced by both brand and recent performance.

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