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WAGs of NFL 2025 – Who Has the Largest Social Media Following and Earning Potential?

NFL wives and girlfriends (WAGs) are no longer just sideline figures—they’re major players in the influencer marketplace. In 2025, many of these women leverage their platforms to run businesses, promote brands, and engage millions of fans. This updated ranking blends household names, sports royalty, and rising online personalities into one definitive list, featuring Instagram (IG) and TikTok (TT) follower counts (as of August 2025) and estimated per-sponsored-post earnings.

Key Takeaways

  • Taylor Swift reigns supreme with 280.6 million Instagram followers, the largest audience in the NFL WAG world.
  • Sydney Warner achieved the year’s biggest surge, growing her Instagram following by +922.7 percent compared to 2024.
  • Haley Cavinder dominates TikTok among NFL WAGs with 4.6 million followers.

Top WAGs by Potential Earnings

Individual Profiles

Taylor Swift – Travis Kelce

With 280.6M IG and 32.8M TikTok followers, Swift is the most powerful NFL WAG ever. Even with a small IG decline since 2024, she could potentialy earn $1,186,580 per post, blending music superstardom and NFL appeal.

Ciara Wilson – Russell Wilson

A true entertainment powerhouse, Ciara’s 35.7M IG audience could potentialy net her $140,658 per post. While she’s absent from TikTok, her polished, versatile content keeps engagement strong.

Hailee Steinfeld – Josh Allen

Actress and singer Hailee commands 21.0M IG followers, earning a potential $82,740 per post. She mixes fashion-forward and Hollywood-focused content with subtle NFL links.

Simone Biles – Jonathan Owens

With 12.3M IG fans, Biles bridges the Olympic and NFL spheres. Her $48,462 per post potential earning comes from a mix of inspiration, athleticism, and personality.

Haley Cavinder – Jake Ferguson

Best known for her NCAA basketball and NIL presence, Cavinder translates seamlessly to the NFL spotlight with 400K IG and 4.6M TikTok followers, earning a potential $12,938 per post.

Olivia Culpo – Christian McCaffrey

Culpo’s 5.5M IG and 800K TikTok underpin an estimated $24,866 per post, driven by premium fashion, lifestyle, and NFL-adjacent narratives.

Brittany Mahomes – Patrick Mahomes

With 2.15M IG and 31K TikTok, Brittany’s multi-platform presence yields a potential $8,559 per post, combining entrepreneurship and family-centric Chiefs content.

Kristin Juszczyk – Kyle Juszczyk

Designer and creator Kristin pairs 1.0M IG with 479K TikTok for an estimated $7,808 per post. Her custom fits and NFL tunnel looks remain highly shareable.

Tatyannah Bass – Brayden Willis

With 1.1M TikTok vs. 85K IG, Bass brings in an estimated $3,106 per post. IG grew +21 percent year-over-year, buoyed by fashion and beauty content.

Christen Harper Goff – Jared Goff

Harper’s 604K IG profile leans heavily on modeling and lifestyle, with $2,379 per post potential and room for growth.

Mindy Armstead – Arik Armstead

Mindy’s 512K IG and 25K TikTok keep her steady earning potential at $2,083 per post, focusing on philanthropy and family life.

Claire Kittle – George Kittle

Claire jumped from 315K IG to 399K (+27 percent) and tripled her TikTok followers. Her warm, behind-the-scenes NFL family content could potentialy earn her $1,799 per post.

Sydney Warner – Fred Warner

Sydney’s leap from 22K IG to 225K (+923 percent) is the year’s breakout. At a potential of $1,632 per post, her value is climbing fast.

Mahogany Jones – Deebo Samuel

Steady at 276K IG and 26K TikTok, Jones could potentialy earn $1,201 per post from style-focused content.

Chariah Gordon – Tyreek Hill

Chariah’s 215K IG is stable year-over-year, earning an estimated $847 per post from glam-heavy NFL-adjacent content.

Follower Growth and Decline – 2024 vs 2025 (Returning WAGs)

Growth and Decline

  • Breakout Growth Sydney Warner (+923 percent IG) and Claire Kittle (+218 percent TikTok) were the biggest gainers.
  • Steady Performers Olivia Culpo, Mahogany Jones, and Chariah Gordon saw stable audiences.
  • Small Declines Taylor Swift (-0.85 percent IG) and Mindy Armstead (-1.9 percent IG) saw minor dips; Kristin Juszczyk had a notable IG drop (-9.1 percent) but TikTok gains (+9 percent).
  • Balanced Expansion Brittany Mahomes, Tatyannah Bass, and Claire Kittle show sustainable, moderate follower growth paired with earnings potential increases.

Methodology

This ranking covers NFL wives and girlfriends (WAGs) with significant public social media presence as of August 2025.

  • Selection Included returning names from our 2024 study plus notable new figures linked to current or former NFL players.
  • Data Instagram and TikTok follower counts collected and manually verified; 2024 figures used for year‑over‑year comparisons where available.
  • Earnings Estimates Calculated per sponsored post using platform‑specific market rates, adjusted for engagement, celebrity status, and brand demand.
  • Ranking Ordered by estimated earnings potential, with follower count and growth as secondary factors.
  • Limitations Follower counts and rates are estimates; actual earnings vary by deal scope, exclusivity, and audience quality.

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