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WAGs of NFL: Who Has the Largest Social Media Following and Earning Potential?

by Jeremy Block

NFL WAGs social media earning potential Brittany Mahomes

The influencer game has proven to be a gold mine for NFL players' wives and girlfriends (WAGs).

With the latest scoop from Doc’s Sports, we dive into the social media power of these WAGs, revealing just how much they’re making. Some are already rolling in the dough like there’s no tomorrow.

Here’s the rundown from Doc's NFL Picks team. Check out the top 10 earners as they show off their impressive reach and potential earnings from Instagram and TikTok.

While some are crushing it on Tik Tok, others are making tons of headway, engaging their followers on Instagram.

Top 10 WAGs by Social Earning Potential

 

These women showcase the impact of personal branding and how NFL WAGs can turn their online presence into substantial financial returns. Each one brings a unique mix of content and social media styles, making a name for themselves in the influencer world.

#1 Taylor Swift (partner to Travis Kelce): $652,444 per post

Unsurprisingly, Taylor Swift tops the list, raking in a jaw-dropping $653,000 per post. With over 283 million followers, her social media clout is unmatched. After ruling the music world for over a decade, Taylor's star power has effortlessly carried over to social media, where her posts fetch some of the highest rates ever.

#2 Olivia Culpo (partner to Christian McCaffrey): $19,442 per post

Coming in at number two is Olivia Culpo, pulling in nearly $20,000 per post. Recently marrying Pro Bowl running back Christian McCaffrey, Culpo has built a solid social media presence. Her mix of family life and modeling has won over her 5.5 million Instagram followers.

#3 Brittany Mahomes (partner to Patrick Mahomes): $6,448 per post

Despite constantly being in the NFL spotlight, Brittany Mahomes only comes in at third, earning just under $7,000 per post. As the wife of three-time Super Bowl champ Patrick Mahomes, she’s built a following with her engaging content, now reaching nearly 2.1 million followers across both platforms

#4 Kristin Juszczyk (partner to Kyle Juszczyk): $4,564 per post

Kristin Juszczyk earns $4,564 per post and reaches out to over a million followers on Instagram and nearly half a million on TikTok. By sharing a blend of fashion and charitable content, Juszczyk has built a solid following on both social media outlets.

#5 Tatyannah Bass (partner to Brayden Willis): $3,020 per post

With bringing in $3,020 per post, and dating former 49ers tight end Brayden Willis, Tatyannah Bass’ content resonates with her 1 million TikTok followers. They love her mix of lifestyle, beauty, and behind-the-scenes glimpses into her life.

#6 Mindy Armstead (partner to Arik Armstead): $2,554 per post

Having over half a million followers, Mindy Armstead generates roughly $3,020 per post. Her engaging content, which includes psychiatric-related insights and snapshots of her family, showcases her ability to connect with her audience across all channels.

#7 Claire Kittle (partner to George Kittle): $1,577 per post

Claire Kittle’s social media game is on point, earning just over $1,500 per post. She shares her fashion-forward style and personal moments, and while her following might be smaller compared to others, her consistent engagement and active presence across platforms highlight her strong influence and reach.

#8 Sydney Warner (partner to Fred Warner): $1,557 per post

Sydney Warner might not have the largest follower count among the WAGs listed, but she’s built a strong following by documenting her personal journey, travels, and family life. With a dedicated audience, Warner earns approximately $1,557 per post, showcasing her unique and engaging content

#9 Mahogany Jones (partner to Deebo Samuel): $1,447 per post

Although her TikTok profile isn’t as strong as some other NFL WAGs, Mahogany Jones has built a solid presence on Instagram, where she has over 276,000 followers. This strong following allows her to earn around $1,447 per post, establishing herself as a notable figure in the social media scene.

#10 Chariah Gordon (partner to Deebo Samuel): $647 per post

Chariah Gordon may focus on just one platform, but she has firmly established her presence on Instagram with over 215,000 followers. With a strong following like Jones’s, she earns around $647 per post, showcasing her influence among the NFL’s top WAGs.

Methodology

A list of wives and girlfriends of current NFL players was obtained from a variety of websites found via Google search on August 28, 2024. Additional searches were conducted to obtain Instagram and TikTok handles and followers, as of August 28, 2024. Potential earnings per post were calculated for each handle using https://ninjaoutreach.com/instagram-money-calculator and  https://tikcalculator.com/.

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